Our business and market research services assist businesses, investors and lenders in making more informed decisions regarding strategic positioning, marketing, acquisitions, development projects, licensing negotiations, and financing requests. Our deliverables range from brief market trends' assessments to formal and quantitative analysis. This leads to operational recommendations for the decisions regarding technology, management of product portfolio, innovation, positioning, distribution, promotion, pricing, and the development of a market-driven strategic plan.

Deliverables:

• Economic and financial analysis of markets
• Analysis of industry characteristics, trends and forecasts
• Analysis of existing or potential product demand
• Competitor intelligence and benchmarking
• Analysis of products
• Analysis of technology
• Statistical analysis of markets and market players
• Secondary information search and analysis
• Survey of existing or potential customers
• Customer satisfaction surveys
• Analysis of customers satisfaction, needs and inputs
• Design, organization and analysis of focus groups
• Design, conducting and analysis of expert interviews
• Feedback on products or concepts, assessment of customers’ willingness to buy
• Positioning recommendations
• Optimal pricing calculation
• Pricing recommendations – based on costing, customer survey, distribution channels, competition, positioning, strategy choices
• Sales forecasts – in volume and in dollars – based on pricing scenarios
• Sales forecasts – in volume and in dollars – based on distribution and other operational scenarios
• Distribution channels, recommendation, distribution plan
• Product portfolio development or redeployment recommendations planning
• Promotional strategy recommendations, promotion plan